Dylan Yates

Assos Northern Area Sales Manager at ASSOS of Switzerland GmbH

Dylan Yates has experience in sales and management roles in various companies such as ASSOS, Mavic, Dolan Bikes UK, DHW Agencies LTD, Mercedes Benz CV Liverpool, Williams Motor Company Ltd BMW MINI, Group1Cars Ltd, Lookers Saab, and Peoples Ford Commercials. Dylan's education background includes attending Alsop High School Walton Liverpool.

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ASSOS of Switzerland GmbH

ASSOS of Switzerland’s mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design. Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS of Switzerland Gmbh was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008), S7_S7 is a game changer (2014) are only a few examples. Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world. Like with cycling, Assos works as a team that stands for a meritocratic, innovative, respectful, dynamic and fun workplace.