ASSOS of Switzerland GmbH
Juan Hinestrosa is a seasoned professional with extensive experience in the automotive and motorsports industries, currently serving as a Key Market Developer for ASSOS of Switzerland GmbH since November 2022. As a co-owner of P4 Motorsports since January 2014, Juan has developed a strong entrepreneurial background. Previous roles include Event Manager at Porsche Latin America, Inc. from January 2018 to October 2022, and a series of positions at Porsche West Broward from April 2016 to January 2018, including Porsche Certified Global Brand Ambassador and Sales Manager. Additional experience includes working at Champion Porsche, Porsche Latin America, Northwestern Mutual, and a marketing internship at Hp-Tech Motorsport. Juan holds a Bachelor of Business Administration in Marketing and Management from the University of Miami Herbert Business School, alongside a robust educational foundation from Ridley College and Instituto Cumbres de Caracas.
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ASSOS of Switzerland GmbH
ASSOS of Switzerland’s mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design. Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS of Switzerland Gmbh was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008), S7_S7 is a game changer (2014) are only a few examples. Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world. Like with cycling, Assos works as a team that stands for a meritocratic, innovative, respectful, dynamic and fun workplace.