ASSOS of Switzerland GmbH
Luca Bergliaffa is currently the Director of E-commerce and Director of Ecommerce Project Management at ASSOS of Switzerland GmbH. Prior to his current role, he served as the Head Of Ecommerce at PHILIPP PLEIN and Adjunct Professor of Omnichannel Management at Università Cattolica del Sacro Cuore. With a background in buying, merchandising, and management roles at companies like TESSABIT, YOOX NET-A-PORTER GROUP, Etro, Versace, Bally, and Valentino Spa, Luca brings a wealth of experience to his current position. He holds a Master of Science in Economics from Università Bocconi.
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ASSOS of Switzerland GmbH
ASSOS of Switzerland’s mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design. Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS of Switzerland Gmbh was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008), S7_S7 is a game changer (2014) are only a few examples. Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world. Like with cycling, Assos works as a team that stands for a meritocratic, innovative, respectful, dynamic and fun workplace.