ASSOS of Switzerland GmbH
Martin Hirsch currently serves as Sales Manager for Sweden and Finland at ASSOS of Switzerland GmbH since November 2022. With over a decade of experience in the cycling industry, Martin Hirsch has been self-employed, providing dietary guidance, coaching, and training planning while also working as an indoor cycling instructor at Fitness World since January 2007. Previous roles include Sales Employee at Heino Cykler and Project Coordinator at Andersen VVS ApS, as well as managing projects in economic and property management at Carolineskolen. Martin Hirsch has held various positions within local government, including as a representative in Københavns Borgerrepræsentation and in leadership roles in Ballerup Kommune and Københavns Kommune. Educational qualifications include an Associate's Degree from the Fitness Institute and multiple degrees in Public Administration and Banking.
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ASSOS of Switzerland GmbH
ASSOS of Switzerland’s mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design. Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS of Switzerland Gmbh was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008), S7_S7 is a game changer (2014) are only a few examples. Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world. Like with cycling, Assos works as a team that stands for a meritocratic, innovative, respectful, dynamic and fun workplace.