PS

Philip Smith

Sales Director Omni-channel UK at ASSOS of Switzerland GmbH

Philip Smith, currently working at ASSOS of Switzerland GmbH as the Sales Director for the UK & Ireland and also serving as the Managing Director for the same region. Prior to this, he worked at Evans Cycles (UK) Ltd as a Store Manager for their flagship store. He obtained a BA Hons in Technical Arts and Special Effects from the University of the Arts London in 2009.

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London, United Kingdom

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ASSOS of Switzerland GmbH

ASSOS of Switzerland’s mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design. Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS of Switzerland Gmbh was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008), S7_S7 is a game changer (2014) are only a few examples. Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world. Like with cycling, Assos works as a team that stands for a meritocratic, innovative, respectful, dynamic and fun workplace.