ASSOS of Switzerland GmbH
Ryan Schoeck is the North America Brand & Global Concepts Manager at ASSOS of Switzerland GmbH, where Ryan also holds the title of Copy Manager. Previously, Ryan worked as the Copy Director/Senior Copywriter at Cotopaxi - Gear for Good and as the Managing Editor at Backcountry.com and Competitive Cyclist. Ryan holds a Master of Science (MS) in Journalism from the University of Oregon and a Bachelor of Science (BS) in Communication, Intercultural Studies from the University of Utah.
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ASSOS of Switzerland GmbH
ASSOS of Switzerland’s mission is to provide innovative, technically outstanding cycling apparel with meticulous, lean design. Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS of Switzerland Gmbh was founded in 1976 with the creation of the first ever Lycra® cycling shorts. Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008), S7_S7 is a game changer (2014) are only a few examples. Today, ASSOS proudly provides the Total Cycling Comfort to more than 30 countries around the world. Like with cycling, Assos works as a team that stands for a meritocratic, innovative, respectful, dynamic and fun workplace.