Francois Viargues

Francois Viargues currently serves as the COO at COOASSOULINE since February 2025. Prior to this role, Francois held the position of CEO Americas at Give Back Beauty from March 2022 to January 2025, overseeing a fast-growing beauty group with various high-profile brands. Additionally, Francois worked as an M&A Advisor for Strategic Projects and served as the Interim CEO of Florence by Mills. From March 2021 to March 2022, Francois was the CEO of Ladurée USA, a premium bakery chain. Francois co-founded and served as CEO of Slash Haircare from April 2017 to February 2021, a beauty start-up focused on innovative haircare solutions. Francois holds an Executive MBA from Columbia Business School and a Master of Science in Finance from NEOMA Business School.