Assura + Protect is a digital Life Insurance company with a simple vision … to provide Better Cover, Longer - for a modern world.

Life Empowered is more than our motto – it is our commitment to our customers.

Policyholder Value for Premium is delivered through:

+ 200% Multi-Claim Protection 
Make up to 3 major critical illness claims for a combined maximum benefit of twice (2X) the policy sum insured. (Most U.K. Insurance providers only permit 1 major claim per policy.)

+ 200% Dual Life Cover
Partner protection which covers both lives – not just the first life like traditional joint life insurance.

+ Membership Benefits 
Through the Annabel App policyholders access benefits including; cashback and discount savings with over 300 retail rewards partners, global periodicals, Doctor-on-Demand with 24/7 GP and Prescription Services. 
 
+ Competitive & Fair Premiums
Best of all, Assura’s multi-claim and dual life premiums are similar to traditional life and critical illness policies.

Annabel rewards are available on all policies at no extra costs and there are never any activity requirements to keep premiums low and fixed.

All Assura + Protect’s products are built, managed, and distributed on our full stack InsurTech & Digital Technologies Platform, which includes: 

+ Dynamic Underwriting & Policy Binding
+ Smart Agent Robo-Advisor
+ Annabel Customer App & Benefits Manager 
+ Proprietary Data LLMs & A.I. 

We are Assura + Protect. We are Life Empowered.

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Assura Protect

Assura Protect's headquarters in London, United Kingdom

Assura Protect

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