Jose Herraez Teixeira de Melo is a seasoned marketing professional with extensive experience in digital growth and strategic marketing. Currently serving as a Senior Marketing Manager at Astara since September 2022, Jose focuses on subscription and sharing services within the mobility sector. As the Managing Director of Herraez Technologies since January 2012, Jose has been instrumental in enhancing digital businesses globally through innovative branding strategies. Previous roles include a Key Account Manager at Accenture and a Marketing Advisor at Binance, both emphasizing digital growth strategies. With a proven track record as a Territory Manager at Uber and a Chief Marketing Officer at Planet Expat, Jose has successfully optimized business processes across various sectors. Jose's educational background includes a Bachelor of Arts in Management & International Business from the University of Westminster.
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