Luisana Zitzen Sebastiani

Luisana Zitzen Sebastiani is a seasoned marketing professional with extensive experience in digital marketing and brand strategy across various industries. Currently serving as the Global Head of Digital HUB at Astara since March 2024, Luisana previously held roles such as Marketing Director at GoTo Global, where a focus on growth strategy and user acquisition was pivotal. As CMO & Strategic Alliances at Nubalia, Luisana played a key role in digital transformation and team development. Previous positions include Marketing Director at Libeen, Marketing Manager at Anheuser-Busch InBev, and Senior Brand Manager at Grupo Modelo S.A. de C.V., as well as consulting for various small businesses. Luisana's educational background includes a Master's in Digital Business from The Valley Business & Tech School and a Master's in International Management from IE Business School, alongside a Bachelor's in Audiovisual Communication, Marketing, and Advertising.