Matthijs Keersmaekers

Matthijs Keersmaekers serves as the Director of Marketing & Digital Transformation for Western Europe at astara since September 2020, overseeing the implementation of a global transformation strategy across various countries and brands. Responsible for business optimization through marketing, digital transformation, and business development, Matthijs plays a key role in multiple executive committees and forums. Previously, Matthijs held several positions at Hyundai Belgium from 2008 to 2021, including Marketing Director and Head of Product Management, and has experience in customer relations and service coordination. Matthijs has also served as a lecturer in Service & Customer Care Management at Karel de Grote Hogeschool and has completed advanced studies in automotive management and leading authentically in digital times.