Umme-Abeeha Jaffery

Umme-Abeeha Jaffery is an accomplished product marketer specializing in API management at Astera Software since June 2022. Prior experience includes serving as a graduate recruit in marketing and completing an experiential learning traineeship at Bays International. Jaffery's background encompasses roles such as an Amazon virtual assistant at Lux Decor Collection, where skills in SEO and SEM marketing campaigns for over 250 SKUs were developed. Additional internships at Dawlance and The Hub Power Company Limited involved enhancing customer service and optimizing digital content for better engagement, respectively. Early experience as a brand ambassador for both Pie in the Sky and The Elegance PK focused on increasing brand awareness through social media and word-of-mouth strategies. Jaffery holds a Bachelor of Business Administration in Marketing from the Institute of Business Administration.