George Welch

George Welch is a highly experienced finance professional currently serving as the Senior Finance Business Partner - Commercial at Aston Martin F1 Team since September 2023. In this role, George is responsible for building partnerships with senior executives and managing financial matters across the Commercial department, including sponsorship agreements and hospitality events. Prior to Aston Martin, George held various finance positions at Homebase from January 2017 to September 2023, including Senior Finance Business Partner, FP&A Manager, Commercial Finance Manager, and Commercial Finance Analyst, where responsibilities ranged from sales forecasting and variance analysis to preparing reports for senior leadership. George began the finance career as an Accounts Assistant at Lindal Valve Co. Ltd. and Mechline Developments, demonstrating a strong foundation in financial reporting and analysis. Education includes CIMA qualification and a degree in Accounting and Business/Management.