Will Street

Digital & Data Acquisition Manager at Aston Villa Football Club

Will Street has a diverse work experience, with their most recent role being the Digital Marketing Lead at Aston Villa Football Club since May 2018. In this position, they oversee the digital marketing strategy for various departments within the club and manages digital acquisition, fan engagement, CRM, performance marketing, and esports. Will has also played a pivotal role in numerous projects and initiatives. Prior to working at Aston Villa, Will had roles as a Data Editor and Data Reviewer for Aston Villa in the EAFC video game series at Electronic Arts. Will also worked as a Marketing Assistant and Marketing Engineer Intern at add2 Limited. Additionally, Will served as a Media Officer and Course Representative for UCLan and Prone Ultimate, where they focused on social media updates, content creation, and promoting the sports team. Will was also a Red Bull Brand Ambassador and conducted promotional campaigns for the brand. Will had freelance marketing and promotional roles at A1Apparel and Epic Mob Clothing. Earlier in their career, they worked as a Football Coach at Mere Green Soccer School.

Will Street attended The Arthur Terry School from 2006 to 2013. Will then pursued a Bachelor's degree in Multimedia and Mobile Development at the University of Central Lancashire from 2013 to 2016. Will also has additional certifications, including The Digital Garage Certificate of Online Proficiency in Digital Marketing from Google (obtained in 2017), an Advanced Driving Certificate from DVLA (obtained in 2012), and a Duke Of Edinburgh Award from The Duke of Edinburgh's Award (obtained in 2010).

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