Rachel Black

Rachel Black is an experienced SEO Manager currently overseeing SEO strategies and large international site replatforms at Astound Digital since July 2024. Prior to this role, Rachel served as a Senior Analyst in SEO at Astound Commerce, focusing on web analytics and Sales Force Commerce Cloud from August 2018 to July 2024. Additional experience includes a position as an Analyst at Fluid, where Rachel engaged in web analytics and data reporting, as well as a practicum project at Minnesota Wild, applying data science techniques to predict NHL draft player performance. Earlier career experiences include a manufacturing co-op at OPW, where statistical data analysis was conducted, and a temporary assistant role in the Town of Chapel Hill. Rachel holds a Master's degree in Analytics from the Georgia Institute of Technology and a Bachelor's degree in Industrial and Systems Engineering, with a minor in Statistics, from North Carolina State University.