Jessica Kalichman

Jessica Kalichman is an accomplished marketing professional currently serving as the Marketing Director at ASTR the Label since February 2024. With extensive experience in integrated marketing strategies, Jessica held the position of Marketing Director at WowWee from September 2018 to February 2024. During this tenure, responsibilities included the development and execution of brand campaigns for notable clients such as Baby Shark and Hasbro Games, managing a marketing budget exceeding two million USD, and producing over 165 video assets generating one billion impressions. Prior roles at the ALDO Group, where Jessica progressed from Marketing Coordinator to Marketing Manager, showcased expertise in brand partnerships and digital marketing, significantly evolving the Call It Spring brand. Jessica holds a Bachelor of Commerce degree in Marketing and Entrepreneurship from McGill University and a D.E.C. in Commerce from Dawson College.