Gilbert Badia A Sinaga

Gilbert Badia A Sinaga is a Digital Marketing Specialist at PT Astra International Tbk since May 2019, specializing in marketing technology enablement, enhanced analytics, and campaign automation. Gilbert has also served as a Project Manager Team Lead, steering the Natacara project and coordinating cross-functional teams for digital event processes. Prior experience includes roles as a Product Development Analyst/Product Manager managing products like Seva. ID and Astrapoint, as well as a Planning Executive at Wavemaker, where strategic media planning for various product categories was executed. Gilbert's professional journey began with a Management Trainee program at GroupM and includes environmental engineering roles at PT. LAPI ITB and a local governmental agency. Academically, Gilbert holds a Master's degree in Information Technology from the University of Indonesia and a Bachelor's degree in Environmental Engineering from Institut Teknologi Bandung.