Astral Brands
Kaitlyn Cook Wells is a seasoned marketing and public relations professional with extensive experience in the beauty industry. Currently serving as Brand Director for PUR Beauty and Director of Marketing and Public Relations at Astral Brands since January 2018, Kaitlyn has advanced from Associate Director in 2022 to various other roles within the company, managing brands such as butter LONDON and COSMEDIX. Prior experience includes working as an Account Executive at Lippe Taylor, where Kaitlyn handled major beauty brands such as Revlon and Elizabeth Arden, and as a Beauty Assistant at Hearst Magazines, specifically for Cosmopolitan Magazine. Educational qualifications include a Bachelor of Applied Science in Retail Merchandising & Product Development along with Art History from Florida State University, complemented by a strong academic background from Dr Phillips High School.
Astral Brands
From makeup to skincare to skin health, Astral’s family of brands makes every day a little bit easier—and better—for women and men around the globe. With innovative and transformative products, we redefine the face of beauty. We embrace diversity and develop products to meet the needs of a global marketplace. Our success is the result of entrepreneurial spirit, pushing the boundaries, and knowing that our commitment to the customer is more than skin deep. GUIDING PRINCIPLES • Allocate resources wisely, always asking, “Is the investment worth the return?” • Hold ourselves accountable, realizing every employee has an impact • Coach one another, helping team members find their fastball • Think big; be an innovator and a creator • Take chances; learn from your mistakes • Agree to disagree, but never be disagreeable • Treat every day as if it were opening day • Never, ever give up • We are four brands, but one family PÜR, Aloette, COSMEDIX and butter LONDON