Barbara Ülen

Barbara Ülen is the Innovation and Business Excellence Lead for the Balkans at AstraZeneca, where they focus on leveraging AI and digital technologies to develop patient-centric solutions. With over 15 years of experience in the pharmaceutical industry, Barbara has successfully established sustainable digital departments and driven business growth through innovative strategies. They previously held leadership roles at Medis, Novo Nordisk, and the Government Office for Local Self-Government and Regional Policy. Barbara holds an MBA in Pharmacoeconomics and Business Administration, along with a Master’s degree in Communication. Fluent in English, Spanish, and German, they are committed to sustainability, equality, and enhancing patient outcomes.