Frida Preutz is a digital transformation expert and change leader with over a decade of experience in driving innovation and business development across various industries. Currently serving as the Nordic Omnichannel Customer Engagement Lead at AstraZeneca, Frida focuses on enhancing customer engagement strategies and digital solutions. Previously, Frida held roles at Amarin Corporation and Novartis, where they led significant digital initiatives aimed at improving patient lives through strategic digital and omnichannel approaches. Frida's educational background includes studies in Political Science, Media & Communication Science, and Change Management from prominent institutions in Sweden.
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