Serena Cavallo is currently a Hematology Brand Leader at AstraZeneca, with nearly 6 years of marketing experience across pharmaceutical and beauty industries, focusing on Hematology and Oncology. Previously, Serena held positions such as Product Manager in Hematology at Sobi and Celgene, and engaged in various roles within beauty-related marketing. Serena’s educational background includes a postgraduate qualification in Marketing and Management, along with a Master’s degree in Pharmacy from Università degli Studi di Torino. Dedicated to strategy development and team motivation, Serena applies a creative mindset to launch plans and brand management.
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