James Lai is the Brazil regional head of the Open Platform Business Group at ASUS. Previously, they served as the IOT/IPC business leader for the Americas at ASUS and held various director roles, including Regional Director for South America Spanish and Brazil. James began their career as a Product Manager at BenQ from 1997 to 2001, and later became a Director at ASUS North America from 2004 to 2009. They hold an MBA in International Business from National Taiwan University and a Bachelor of Engineering in Mechanical Engineering & Industrial Science from National Cheng Kung University.
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