Lawrence Lin

Lawrence Lin has extensive experience in e-commerce and product management, currently serving as the WEMEA Regional E-commerce Business Manager at ASUS since February 2014. Notable achievements include driving a 6200% year-over-year revenue increase for ASUS Germany eShop in Q4 2021 and growing the ASUS Chromebook market share in Germany from 0% to 36% by collaborating with Google's retail team. Lin has also overseen product planning for commercial notebooks and Chromebooks in Germany and Austria, achieving a 134% increase in sales for Windows 10 Pro commercial notebooks in 2021. Prior roles include project development at UNOPS, research assistance at the Masdar Institute, and military training with the Republic of China Air Force, complemented by academic qualifications in Mechanical Engineering and a Master of Science in Engineering Systems and Management.