VL

Victor Lau

Senior CX/Service Designer

Victor Lau is a highly driven designer specializing in service and customer experience (CX) design, as well as user experience (UX) and marketing. Currently serving as a Senior CX/Service Designer at ASX, they lead human-centered design and advocate for best practices across various projects. Victor has previously contributed to notable organizations such as QBE Insurance, Westpac Group, and Telstra, where they implemented innovative digital strategies and led successful marketing initiatives. Educated with a Bachelor of Business from the University of Technology, Sydney, and further specialized in User Experience Design and Data Analytics, Victor possesses a robust skill set in customer research, stakeholder engagement, and design artifact production.

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Sydney, Australia

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