Rula F. Alhashani

The Asyad Holding Group is based in the Red Sea port city of Jeddah, Saudi Arabia and comprises a diversified portfolio of wholly-owned companies, joint-ventures, investments, financial holdings and real estate projects. The Group’s roots lie in the construction company founded by Osama Al Sayed in 1975, a success that led to an eventual diversification into the retail sector, real estate development, general investment and, ultimately, private aviation. Today, the Asyad Group comprises more than 50 companies and is a 100 percent family-owned enterprise with Osama Al Sayed serving as Chairman and he and his sons and daughters as the sole shareholders.As the economy and business environment in Saudi Arabia have matured, the Asyad Group has also developed, evolving from a successful family business into a holding company that maintains international standards of governance, operating procedures, financial operations and transparency