At The Races is a horse racing media rights company which operates the Sky Sports Racing TV channel and the website attheraces.com and the At The Races app. Domestic distribution of the TV channel extends to over 14 million UK and Irish homes via digital satellite and cable television on the following channels: Sky 415, Virgin 535 and Virgin Ireland 418. The company is majority owned by Sky and operates through a joint venture between Sky, Arena Racing Company (ARC) and other racecourses.

At The Races have the rights for 25 UK racetracks including Ascot, Chester and Doncaster. These are available on Sky Sports Racing Channel via Sky Channel 415 and Virgin 535. 


Broadcasting

Media & Entertainment

At The Races

At The Races' headquarters in London, United Kingdom

This department focuses on the creation and maintenance of software applications and systems.

Software Development

The Commercial Team at At The Races focuses on driving revenue and business growth through strategic partnerships, advertising, and sponsorship deals. They manage relationships with key stakeholders, negotiate commercial agreements, and develop sales strategies to maximize the profitability of the Sky Sports Racing TV channel and associated digital platforms. This team oversees all commercial activities to ensure successful distribution and monetization of horse racing media rights.

Commercial Team

The Marketing and Media team at At The Races is responsible for promoting the Sky Sports Racing TV channel and the website attheraces.com. They manage media appearances, social media strategies, and advertising campaigns to enhance viewer engagement and expand the viewership base. This team also creates and distributes engaging content, including expert tips and columns, to attract horse racing enthusiasts to both the TV channel and the app. Additionally, they innovate new media initiatives to remain competitive in the dynamic sports broadcasting landscape.

Marketing and Media

This department is responsible for monitoring and managing network performance, ensuring optimal streaming quality and resolving any technical issues.

Network Operations

This department oversees the coordination and management of commercial strategies and customer relationship management initiatives.

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Other teams

Commercial Team

Marketing and Media

Network Operations

Commercial Operations