ATB Financial
Jennifer Koo, ICD.D, serves as the Senior Vice President of Everyday Financial Services and Retail Banking at ATB Financial, where responsibilities encompass strategy, growth, retail branch networks, and mortgage lending, as well as involvement in Indigenous relations. Additionally, Jennifer holds various roles including Vice President of Product, Insight, and Experience at ATB, Advisor to the Deputy Minister at Employment and Social Development Canada, and Behavioral Scientist at Irrational Labs. Teaching roles include Adjunct Faculty at the Southern Alberta Institute of Technology and previous instruction at Bow Valley College. With extensive experience in digital product strategy and user experience across companies like Shaw Communications and WestJet, Jennifer also possesses an academic foundation in behavioral economics, design thinking, and commerce.
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