Per Søgaard

Per Søgaard serves as the Director of Procurement at Atea Danmark since February 2007, overseeing a total spend exceeding DKK 5 billion and managing three teams comprising 21 employees focused on category management, order management, and master data. Previously, Per held positions as Head of Category Management and Business Unit Director, where responsibility included the PC and Tablet business generating DKK 1.9 billion in revenue. Per's earlier roles include CEO of Bluecom, an international IT distributor with DKK 500 million in sales, and Managing Director at Office line, the leading Apple reseller in the Nordic region with DKK 450 million in revenue. Per's career began as a Product Manager at Bøje Larsen, a consulting company in management development and e-learning software. Educational credentials include a cand. merc. in strategic planning and an HA from Copenhagen Business School, along with a student degree from Rungsted Gymnasium.