Alicia Essig

Alicia Essig has a diverse work experience spanning several companies and roles. Alicia started their career as a Barista at Kupfert & Kim in 2018. In 2019, they worked at InstaFreight GmbH as a Marketing Communications Intern, where they were responsible for content creation, marketing communications, and social media optimization. Alicia then became a Content Writer & Marketing specialist at InstaFreight, where they developed an employer branding strategy, created advertising videos, managed the corporate blog and newsletter, and assisted in website design and launch. In 2020, they were an Integrated Management Fellow at Bensadoun School of Retail Management.

In 2021, Alicia worked at Groupe Dynamite as a Student Consultant and then joined Maison Birks as a Brand Marketing & Communications Intern. Alicia later joined CloudRaker as a Marketing Associate and also served as a Book Co-Author. Alicia's responsibilities at CloudRaker included book writing and marketing activities.

In 2022, Alicia returned to Maison Birks, this time as a Brand Marketing and Public Relations Coordinator. Alicia was responsible for coordinating brand marketing and public relations activities. Currently, they are working at Athena Club as a Marketing Specialist, a position they have held since April 2023.

Alicia Essig has a Bachelor of Commerce degree in Marketing/Marketing Management from McGill University's Desautels Faculty of Management. Alicia attended McGill University from 2018 to 2022. In 2019, Alicia also participated in a Sommersemester program at Freie Universität Berlin, studying Law. Prior to their university education, they obtained a High School Diploma from St. John's-Ravenscourt School, where they studied from 2014 to 2016. Additionally, Alicia has obtained the Certified Marketer Level 1 (CM1) Credential from General Assembly in May 2022.