James Griffin

James Griffin currently serves as the Sales Director for the UK and EU at Athletic Brewing Co., since June 2023. Prior to this role, James held the position of Head Of Off Trade & E-Commerce at BRIGHT DRINKS from April 2021 to June 2023, focusing on scaling startup entrepreneurial drinks companies within major retail chains such as Tesco and Sainsbury’s. James has extensive experience with Carlsberg Group from November 2005 to March 2021, where various roles included National Account Controller and Senior National Account Manager, overseeing key accounts like Sainsbury's and Asda. Earlier experience includes positions at psd group and Vodafone, where James specialized in technology and account management.