David García Sánchez

David García Sánchez is an accomplished digital and communication strategist with extensive experience in the sports industry. Currently serving as the Head of Digital and Chief Digital Officer at Athletic Club since July 2019, David is responsible for defining and implementing global digital strategies across various platforms. Prior roles include Content Manager at SD Huesca, where David planned the club's digital strategy, and Head of Communication for Movistar Team, where David designed comprehensive communication strategies. David founded BDS Sport, a media company specializing in sports communication, and has held various communication-focused roles in cycling teams and organizations, showcasing a strong background in digital marketing, media relations, and content management. David's academic credentials include multiple degrees in journalism, digital marketing, and sports communications from reputable institutions.