Pablo Guerenabarrena

Pablo Guerenabarrena is an experienced marketing professional currently serving as the Customer Experience & Inbound Marketing Director at t2ó since October 2022, where responsibilities include leading Inbound Marketing strategies, CRM consultancy, and developing customer experiences. Previously, Pablo held the position of Digital Marketing Manager at Athletic Club, specializing in inbound marketing and marketing automation. A solid foundation in digital strategy was built while serving as Director General at woko for several years. Educational qualifications include a Master's in Corporate Communication and Marketing from Universidad del País Vasco, along with specialized training in Inbound Marketing and Customer Experience. Pablo's career spans over a decade, encompassing roles in marketing strategy, digital project management, consulting, and academia.