ATHLST Inc. is a digital sports news and content studio. We work closely with African athletes to transform their personal stories into immersive and impactful content that resonate with sports fans worldwide. In an era where there’s a convergence of entertainment, sports, and culture, the African athlete is 62-65% less likely than his/her American or European counterpart to have their stories told by way of op-ed, documentary or film. We intend to change that. And in the process meet the news and branding needs of African athletes ensuring that they take control of their own narrative, and by extension, expand their presence and deepen their relevance in sports.

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