Javier Martinez Roldan

Javier Martinez Roldan is an accomplished analytics professional with extensive experience in data strategy and optimization, currently serving as Head of Data at Atida Mifarma since February 2021. With additional roles as a BigQuery and Google Analytics 4 specialist, Javier has a strong background in developing data pipelines, automation, and enhancing e-commerce search functionalities. Current engagements include positions as a senior web analyst at Webedia and Jellyfish, along with consultancy roles focusing on digital analysis and business strategies. Javier’s expertise spans across various companies, including DOSFARMA, Improving Metrics, and Getlife, showcasing a consistent commitment to leveraging data insights, particularly in the pharmaceutical sector. Academic credentials include a Master's in Web Analytics and degrees in Telecommunications and Electronic Engineering from esteemed institutions.