Marketing and Sales

The Marketing and Sales team at Atkins Nutritionals, Inc. is responsible for developing and executing strategic marketing campaigns to promote Atkins' nutrition bars, shakes, frozen meals, and treats. They work to increase brand awareness and drive sales by leveraging market research, consumer insights, and innovative advertising strategies. Additionally, the team manages key sales channels and partnerships, ensuring that Atkins products are available in over 50,000 locations domestically and internationally. The team collaborates with various stakeholders to achieve the company's weight management and nutrition goals, appealing to a broad audience of health-conscious consumers.