Danny Branch

Danny Branch begins his 15th year as Chief Information Officer for AMB Sports & Entertainment and boasts more than 30 years of experience in systems development, deployment, and support. As Chief Information Officer, he is responsible for all information technology related activities for the Falcons and all other enterprises in the Blank Family of Businesses. Highlights from Branch's tenure at AMBSE include leading the creation and launch of the Atlanta Falcons first official mobile app, Falcons Mobile, directing the launch of the Falcons first retail operations and Team Store and leading the initial creation and launch of the official e-commerce site for PGA TOUR Superstore. Branch also leads all IT operations for Mercedes-Benz Stadium and the technology experience behind the stadium's award-winning fan experience, which culminated in a record-breaking IT and technology performance during Super Bowl LIII at MBS.