Atlanta United FC
Sarah Kate (Skate) Noftsinger serves as the Chief Business Officer for Atlanta United FC, overseeing business operations and strategy since December 2023, with notable achievements including the 2024 MLS Consumer Product Initiative of the Year and the Golden Matrix award for "Best Overall Soccer Production." Prior to this role, Noftsinger was the Head of Sports Marketing for Soccer at adidas from March 2020 to December 2023 and Co-Founder of Inspire Transformation, which focused on sustainable social improvement through culturally-relevant activities. Noftsinger also held several positions within Atlanta United FC, where significant contributions included marketing innovation and fan engagement strategies that earned multiple accolades. Additional experience includes roles with the U.S. Soccer Foundation, Elite Clubs National League, and various educational and nonprofit initiatives. Education includes a BA from Wake Forest University and ongoing studies at Stanford University Graduate School of Business.
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Atlanta United FC
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Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in only its second season, becoming the first expansion team to do so since 1998. Multiple league records have been set by the club, including season ticket sales (36,000+), single-season average (53,002), and total home attendance (901,033). Atlanta United, owned by ArthurM. Blank and led by club President Darren Eales, plays its home games at Mercedes-Benz Stadium.