Estela R.

Estela R. has a diverse work experience. Estela started their career in 2005 as a Research Executive at Nielsen IBOPE, where they were responsible for managing the design methodology for monitoring and analyzing media coverage during presidential elections. Estela also led teams of 100 researchers and analysts and developed a standardized research process to ensure measurement calibration.

In 2006, Estela joined the Instituto de Investigaciones Sociales as a Research Leader. Their role involved designing and implementing research plans focused on consumer behavior, specifically lifestyle, socioeconomic level, wellbeing, entertainment, and audience measurement. Estela actively participated in all phases of market research projects, from methodological design to data analysis and report creation. Additionally, they provided client support to strengthen relationships and explore new business opportunities.

Most recently, Estela worked as a Product Development & Research Manager at Atlantia Search since 2017. Their responsibilities included designing and implementing product development processes aligned with market needs, using agile and customer-centric methodologies. Estela also developed research methodologies to understand market consumers and set product development priorities. Estela ensured validation from clients for pricing strategies, KPIs, and product methodologies. Estela successfully implemented a product launch strategy and development timeline for 2018.

Overall, Estela R. has a strong background in market research, research leadership, and product development, showcasing their expertise in analyzing consumer behavior and executing successful strategies.

Estela R. began their education at Tecnológico de Monterrey in 2001, where they pursued a Bachelor's degree in Journalism and Media Studies. Estela completed their studies in 2006. Following this, they enrolled at Universidad Iberoamericana in Mexico City in 2007 to further their education. Estela obtained a Master's degree in Communication in 2010.