Cyra Belbin

Cyra Belbin is a seasoned marketing professional with extensive experience in strategic initiatives, customer engagement, and marketing integration. Currently serving as the Loyalty Manager at Atlantic Lottery since March 2023, Cyra previously held various leadership roles at Nova Scotia Liquor Corporation from May 2008 to March 2023, culminating as Senior Manager of Channel & In-Store Experience. In that capacity, Cyra was instrumental in developing and executing strategic plans aligned with the company's business goals. Other positions include Manager of Marketing Integration and Senior Marketing Specialist, where effective collaboration and customer engagement were prioritized. Prior experience includes a role as Marketing Specialist for NL Tourism with the Government of Newfoundland and Labrador. Cyra holds an MBA in Marketing from Saint Mary's University and a Bachelor of Commerce in Marketing from Memorial University of Newfoundland and Labrador.