Samantha Strum

Samantha Strum is an experienced professional in the music industry, currently serving as the Director of Global Marketing at Atlantic Records since September 2017, where responsibilities include managing a diverse roster of over 40 major-label recording artists and executing successful global marketing campaigns, notably for "Barbie The Album." Past roles at Atlantic Records ranged from Manager to Coordinator in International Marketing & Promotions, where Samantha contributed significantly to campaign planning and execution for numerous high-profile artists. Prior experience includes internships at Live Nation Entertainment and Devil's Belt Entertainment, along with a background in social media marketing and childcare. Samantha holds a Bachelor’s Degree in Arts and Entertainment Management from Pace University.