Darlene Ornelas, MBA

Darlene Ornelas, MBA has over seven years of work experience in digital marketing and communications. Darlene has held roles such as Digital Marketing Manager at Atlas Buying Group, Inc. since 2021, Creative Digital Coordinator at Gamma Electronics Inc. from 2018 to 2021, Marketing Communications Specialist at ANTOP ANTENNA INC. from 2016 to 2018, Marketing Specialist at Nitetronic from 2016 to 2018, Marketing Assistant at 7eye by Panoptx from 2015 to 2016, Freelance Marketing at Benefit Consultant Inc. from 2015 to 2016, and Marketing Coordinator Intern at Blue Sky BPI Consulting, Inc. from 2014 to 2015. In these roles, they have developed content to further grow social media presence, designed and updated company websites, assisted sales in preparing hard copy and digital marketing material for trade shows and presentations, served as the voice of the brand to build brand awareness, increased content engagement, cultivated leads, and increased inbound traffic, monitored company's online image and developed content for press releases and pitches, directed and implemented re-design of website, monitored Google AdWords and Google Analytics to increase web traffic and decrease bounce rate, developed content and design for brochures, point-of-purchase, press releases, training materials, etc., monitored and developed content for social media accounts and blog, planned and implemented monthly promotions to increase online, wholesale, and optical sales, developed and oversaw email marketing in Constant Contact, monitored and updated product descriptions and listings on Amazon, Optics Planet, and other eCommerce sites, and developed content and layout for monthly magazine ads and point-of-purchase displays.

Darlene Ornelas, MBA has an extensive education history. Darlene completed their Bachelor of Science (B.S.) in Marketing/Marketing Management, General from California State Polytechnic University-Pomona in 2015. Afterwards, they pursued a Master of Business Administration - MBA in Marketing Management from the same university, which they completed in 2021. Additionally, in 2020 they obtained 8 certifications from LinkedIn in topics such as Building Online Communities, Content Marketing: How to Podcast, Creative Thinking, Graphic Design Careers: First Steps, Marketing During a Crisis, Marketing Foundations: Targeting, The Science of Logo Design, and What is Graphic Design?