Atlas Collectif
Hugh Koh is a seasoned entrepreneur and creative professional with a diverse background in fashion and architecture. As Co-Founder and Chief Vision Officer of Pestle & Mortar Clothing since June 2010, Koh has played a pivotal role in establishing the brand as a Southeast Asian storytelling streetwear label. Currently serving as Co-Founder of Atlas Collectif since October 2022, Koh also holds the position of Learning Chair for entrepreneurs from 2021 to 2022 and is a member of the Malaysian Nature Society in 2023. Additional entrepreneurial experience includes co-founding Pencil Produce in January 2010. Koh's earlier career involved working as an Architect Assistant at Arkitek Majubina from 2011 to 2012. Educational qualifications include a Bachelor of Architecture from Curtin University and Limkokwing University of Creative Technology, along with foundational education at Saint Ignatius' College Riverview and Stella Maris, Kuala Lumpur.
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Atlas Collectif
At Atlas Collectif, we're committed to providing responsibly made running gear and sportswear that empowers individuals to express themselves and achieve their best. Our products are built on three core pillars: functionality, design, and sustainability. Our primary objective is to offer premium gear that seamlessly blends fashion and utility. We subject our products to rigorous testing by runners worldwide to ensure they deliver top-notch performance and practicality. What sets us apart is our unwavering dedication to using sustainable and environmentally friendly materials throughout our entire production process, from fabric selection to packaging. This approach is a crucial part of our mission to reduce our ecological footprint. We understand the power of community and its ability to inspire and support each other. We aim to foster a global network of runners who encourage one another to reach new heights. Whether you're a seasoned athlete or just starting your running journey, our brand welcomes you with open arms. Join us in celebrating the joy of running, connecting with fellow enthusiasts, and sharing stories that ignite inspiration.