Veit Mürz

Veit Mürz is an experienced executive with a strong background in commercial operations and marketing. Currently serving as VP Commercial for Germany and Country Manager for Germany at CB Rewards & Loyalty since April 2021, Mürz oversees cashback rewards brands Shoop and Igraal in the German market. Previously, Mürz was CEO of Shoop Germany GmbH, leading the nation's top cashback platform from November 2014 to August 2025. Mürz also founded and managed classmarkets GmbH, which operates the largest property meta search engine in Germany. Prior experience includes a role as Senior Marketing Manager and Deputy Department Head at Delticom AG, where Mürz significantly contributed to increased sales and improved cost efficiency in digital marketing. Mürz holds an MBA with Merit in Strategic Marketing and a BA in Business Economics from the University of Kent.