Nicky (Nicoletta) Vita currently serves as the Head of Strategy at Atomic London since January 2024. Prior to this role, Nicky held the position of Head of Planning at VCCP from November 2016 to January 2024, where significant achievements included co-leading a talented group of planners and winning high-profile accounts such as Primark and LinkedIn. Nicky's experience also encompasses freelance strategists roles at Dare and U-Dox, a Planning Director role at DF London, and various strategic positions at McCann London and Bartle Bogle Hegarty, where notable projects included campaigns for Barclays and Johnnie Walker. Nicky holds a Postgraduate Diploma in Business Management and a Bachelor of Arts in Psychology and English Literature from the University of the Witwatersrand.