Matt Smith

Matt Smith thrives at the crossroads of information, people, and experiences to deliver human-centered solutions to software needs. His an information architect and data nerd at heart who endeavors to tell stories that bring clarity to complex problems and uncover new opportunities for businesses and their customers.

In her book, How to Make Sense of Any Mess, Abby Covert (one of his favorite industry people) talks about the fact that everything is complex and contains information and in today’s connected world this is an especially important thing to remember. When they build software with the intent to deliver value for the clients, and the people who will use it, they must understand the information that is involved so they can architect it to serve different needs.

He has experience across the entire process of designing digital experiences, with expertise in strategy and information architecture and a special interest in the intersection of digital and physical products. he believes there is often a gap in the process of applying information architecture practices to connected products and emerging technologies.