A Japanese onsen ryokan, reimagined The ATONA brand is a collection of luxury hot spring ryokans (Japanese-style inn) that offers guests an authentic immersion into Japanese culture. The ATONA brand will be a core addition to the Hyatt portfolio, being the first brand to emanate from Japan. Leveraging the interest of global travelers to Japan, the ATONA brand will express the unique charm of each region's architecture, design, cuisine, activities and hospitality through the ryokan experience. Centered around the onsen (hot spring), the ATONA brand experience will serve as the base of each guest's journey in Japan. Set amongst breathtaking landscapes, each will offer new experiences and discoveries both within and beyond the ryokan that are unique to its destination. The ATONA brand will be managed independently by a team of highly experienced hospitality experts who have a deep understanding of bo

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