David Slade

Senior Director Strategy And Digital Content at ATP Tour

David Slade has a diverse work experience in the sports and entertainment industry. David is currently working as the Senior Director of Strategy and Digital Content at ATP Tour, where they lead tour initiatives for growth, valuation, and commercialization across all digital platforms.

Prior to their current role, David worked at CSM Sport & Entertainment as an Associate Director for Creative Strategy. During their time there, they developed creative and digital strategies for various global sporting events, including MLB Europe, UNLF2019, UEFA Euro 2016, Rugby World Cup 2015, and FIFA World Cup 2014. David also managed a P&L of over £500,000 and a team of up to 10 members.

Before joining CSM, David held freelance positions as an Associate Director at John Doe and a Senior Account Director at M&C Saatchi PR. David also worked as a Senior Consultant at John Doe, where they managed the global adidas originals Rita Ora launch in the UK.

David's previous experience includes working as a World Cup Project Manager at adidas, where they led projects such as the launch of the World Cup ball and the development of global social/PR plans. David was also responsible for content creation and distribution for various sports personalities.

Other notable roles in David's career include being an Account Director at Hill & Knowlton Sports Marketing and Sponsorship, a Freelance Head of Digital/Publicist at LDR London, a Senior Account Manager at Amplify, and an Account Manager at SLAM PR.

Throughout their career, David has achieved significant success in developing award-winning marketing campaigns, driving brand growth, and delivering measurable ROI for various brands in the sports and entertainment industry.

David Slade earned a BSc in Psychology from Cardiff University / Prifysgol Caerdydd from 2004 to 2007. Prior to that, they attended Churchers College, but no degree or field of study information was provided.

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Timeline

  • Senior Director Strategy And Digital Content

    May, 2021 - present