Alicia Camacho Gascón

Alicia Camacho Gascón has extensive experience in marketing and promotions, currently serving as Técnico de marketing de cadena at ATRESMEDIA since September 2008, where responsibilities include planning promotional schedules for television and radio, analyzing content and audience metrics, and coordinating promotional actions for programs. Prior experience includes a role as Asesor comercial at Caja Laboral for a brief period in 2008 and a marketing and commercial internship at NBCUniversal, Inc., where Alicia contributed to advertising campaign planning, audience analysis, and event organization. Academically, Alicia holds a Licenciatura in ADE with a specialization in marketing from Universidad CEU San Pablo, a Máster en Gestión de Empresas Audiovisuales from EAE Business School, and a Master's in Fundamentals in Digital Business from The Valley Digital Business School.