Mafalda González-Alegre Gutiérrez

Mafalda González-Alegre Gutiérrez is a highly experienced media professional with a strong background in digital content creation and distribution. Currently at ATRESMEDIA since October 2014, Mafalda specializes in leading the development of fiction and entertainment projects for Atresplayer, while also playing a pivotal role in launching and coordinating branded content initiatives across various platforms, including Youtube channels and the Flooxer project aimed at younger audiences. Previously, Mafalda served as the founding editor of Seestrena.com, overseeing its growth strategy and managing editorial teams at Antena 3. In addition to extensive journalism experience, including a role as a cultural news editor, Mafalda also taught digital journalism at EAE Business School and has a strong foundation in media and sports, having played professional basketball and being part of the Spanish national team. Mafalda holds a Master’s degree in Audiovisual Business Management from EAE Business School and a Licentiate degree in Journalism from Universidad CEU San Pablo.