Ricardo Serra Segura

Digital Marketing & Data Strategist at Atresmedia

Ricardo Serra Segura is a seasoned marketing professional with extensive experience in digital marketing and data strategy. Currently serving as a collaborator professor at The Core Entertainment Science School and a Digital Marketing & Data Strategist at ATRESMEDIA, Ricardo has held various key roles in leading organizations such as Unidad Editorial, HomeServe España, and Verti Seguros, focusing on subscription acquisition, digital marketing deployment, and campaign analysis. Ricardo's educational background includes advanced degrees in Digital Marketing, Applied Statistics, and Humanities, complemented by specialized training in predictive models and Big Data, reflecting a strong foundation in both marketing and data science.

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Madrid, Spain

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Atresmedia

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Atresmedia Corporacion de Medios de Comunicacion SA, formerly Antena 3 de Television SA, is a Spain-based company primarily engaged in the television (TV) broadcasting. The Company's activities are divided into three business segments: Television, which specializes in TV broadcasting through its network of channels, such as Antena 3, Neox, Nova, Atresseries and LaSexta; Radio, which focuses on radio broadcasting through a number of radio stations, including Onda Cero, Europa FM and Melodia FM, and Others, which offers advertising services, production of motion pictures and TV movies, as well as development of promotional events, among others. The Company transmits programs in Spain, Colombia, Mexico and the United States, among others.